2025 Best Nonprofit Discounts: ActiveCampaign

Get 20% discount on all plans

Active Campaign

Posted: February 20, 2025

ActiveCampaign is a cloud-based customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM (Customer Relationship Management) tools to help businesses engage with their audiences and improve customer relationships.

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Overview Video

Discount Details

Nonprofit organizations can receive a 20% discount on all standard plans.

Application Process

For New Accounts

Contact Sales: Email the Sales Team at sales@activecampaign.com with your nonprofit information.

Provide Proof: Submit documentation verifying your nonprofit status, such as a 501(c)(3) determination letter.

For Existing Accounts

Contact Support: Email the Customer Experience Team at help@activecampaign.com with your account details and nonprofit information.

Provide Proof: Submit documentation verifying your nonprofit status.

Key Features

Email Marketing

Create and send newsletters or automated email sequences. Personalize emails based on user behavior and data.

Marketing Automation

Build automation workflows for tasks like lead nurturing, cart abandonment reminders, or customer onboarding. Use triggers, actions, and conditions to target users based on their interactions.

Sales Automation & CRM

Manage leads and sales pipelines with automated follow-ups and deal tracking. Integrate with sales tools to streamline lead scoring and contact management.

Customer Data and Insights

Use contact segmentation to target specific audience groups. Analyze campaign performance and user engagement metrics.

Integrations

Connect ActiveCampaign with tools like Shopify, WordPress, Salesforce, and more. Leverage APIs and integrations to sync data across platforms.

Customer Experience

Enable personalized, omnichannel communication through email, SMS, and social media. Enhance customer engagement with dynamic content and tailored experiences.

Standard Pricing

ActiveCampaign offers tiered pricing plans based on features and the number of contacts in your database. Here’s a breakdown of the main plans as of 2024:

Starter Plan (formerly Lite):

Starts at $15/month for up to 1,000 contacts (annual billing).

Features include basic email marketing, automations, and integrations.

Suitable for small businesses with simple needs.

Plus Plan:

Starts at $49/month for up to 1,000 contacts (annual billing).

Adds CRM, lead scoring, SMS marketing, and landing page creation.

Ideal for mid-sized businesses with more advanced marketing needs.

Professional Plan:

Starts at $79/month for up to 1,000 contacts (annual billing).

Includes advanced automation, machine learning features (e.g., predictive sending), and conversion attribution.

Best for growing businesses requiring sophisticated automation.