Hotjar offers four pricing tiers for its analytics and user feedback tools, depending on the features and scale your business requires:

Basic (Free Plan)

Provides limited features for heatmaps, session recordings, and surveys.

Best for small websites or startups testing Hotjar's basic capabilities.

Growth Plan

Starts at $49/month.

Includes up to 250 monthly responses for surveys and more advanced customization options.

Suited for small teams or businesses beginning to scale their analytics and feedback processes.

Pro Plan

Custom Pricing.

Offers more in-depth insights, AI-powered sentiment analysis, and branding customization.

This plan is ideal for growing businesses looking for deeper user behavior insights.

Enterprise Plan

Custom Pricing.

Includes all features from other plans and additional enterprise-level capabilities such as API access, SAML SSO, and a dedicated customer success manager.

Tailored for large enterprises with complex analytics needs.